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Archive for the ‘Mercedes Benz Launch’


Mercedes-Benz Star Fascination Fest 1

Posted on March 15, 2011 by Automotive News

Recently Mercedes Benz India made an announcement about the launch of the ‘Star Fascination Fest 2010. This grand event was organized in Mumbai. The ace designer Manish Arora, unveiled the distinctive collection called “Inspired by Mercedes”. Fashion designer Manish Arora took his inspiration from the stylish and wonderful cars for this beautiful collection called Pure Fascination Collection. This collection displayed a lot of passion, thrill and detail for luxury which arose a novel sense of fascination into the world of fashion. The new Fascination Line for the auto major Mercedes-Benz was a tribute to the style, elegance and sophistication of the company. With the help of this association, Mercedes Benz presents youthful, colorful, vibrant energy and also maintains the grace, standard and sophistication of the brand. From the new ‘Inspired by Mercedes”collection, the ensemble will be retailing accessories and clothes. These wonderful and exclusive products which have been designed by Manish Arora are priced between Rs. 3,500 and Rs. 5,000. These unique products will be retailed all over the dealerships of Mercedes-Benz and Manish Arora outlets. The showrooms of Mercedes have been designed with utmost care and sophistication. The main purpose here is to engage people with different innovations and stories which have contributed in the shaping of automotive history. There is the target of igniting the passion of young people also. The numerous showrooms of Mercedes-Benz all over the country show the class as well as approach of the brand.car the best milage  and best drive.  mercedes Benz launch in india

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One cannot find more appropriate descriptions for the new Mercedes-Benz E-Class and its launch event than the words Excitement, Elegance and Exclusive. Excitement and elegance filled the NBC Tent in Global City on the 14th of May 2009 as CATS Motors, Inc., general distributor of Mercedes-Benz in the Philippines, exclusively introduced the new E-Class to more than 2000 prominent personalities to various business and diplomatic communities. As optimistic as CATS Motors is with the sales of the new E-Class, Daimler continues to show its optimism and unwavering support for its local Philippine partner with the event having been graced by the president and CEO of Daimler Southeast Asia, Mr. Wolfgang Huppenbauer and other Daimler executives. Felix Ang, President of CATS Motors, Inc. said that it is an honour to be the first country in Southeast Asia to launch the new E-Class and its twice the honour to have Mr. Huppenbauer here in the Philippines to introduce the new E-Class with us. Mercedes-Benz continues to expand its product range to meet the changing and discriminating demands of sophisticated clientele in the Philippines. E-Class variants include the E-Class Elegance, the E-Class Avantgarde and the E-Class AMG Sports Package, with price tags that range from PhP 4.98 M to PhP 5.68 M. It is perfect for astute businessmen and executives who value timeless elegant styling, uncompromising safety and unrivaled comfort. With the new E-Class, Mercedes-Benz continues to live up to

A Tribute to Mercedes Benz Luxury Coupes From 1952 to 1991 2

Posted on March 11, 2011 by Automotive News

The Mercedes luxury coupes embodies forty years of design and styling that has made Mercedes Benz to become one of the most renowned luxury brand in the world.

The story of Mercedes luxury coupes started in the year 1950 in West Germany years later after the Second World War. During that time the traffic density in Germany was very low with only 19 cars per 1000 habitants. Despite the depressing post war situation in Germany Mercedes Benz was able to shine through and was able to launched the 300 S Coupe in the W 188 model series which was presented at the Paris Motor Show in autumn of 1951. And then a year later in the summer of 1952 the 300 S Coupe entered series of production.

The 300 S Coupe demonstrated Mercedes Benz outstanding engineering expertise and its entrepreneurial spirit. The S Coupe was equipped with 150 hp six-cylinder engine and capable of reaching 175km/h.

In 1955 Mercedes Benz presented a revised model of the 300 S, the 300 Sc Coupe which is equipped with an injection pump that resulted to its 128kW/175hp output. The new 300 Sc Coupe was also made even more comfortable with the addition of a single-joint swing axle derived from the Saloon model. Between the years 1951 to 1955 only 314 of the W 188 series coupes were produced.

The year 1956 an economic recovery in Germany had developed which was recorded in history as an “economic miracle”. For the past four years starting 1952, car ownership in Germany has doubled to 40 per 1000 inhabitants.

It was also in the year 1956 when the first transatlantic telephone cable went into service making it possible to call New York or San Francisco from the comfort of one’s home. This year was also the start of the global revolution in telecommunications. Mercedes Benz presented the 220 S Coupe in the W 180 series also on this same year. The 220 S is a two door coupe with flowing roofline and prominent, curved rear window. And just like the 300 S Coupe the 220 S also displayed powerful and elegant contours that is typical of a Mercedes vehicle.

The large bumpers and fog lamps of the 220 S characterized the front end but its most striking feature was the three-fold division of the passenger cell, front end and rear end which has led to the “Pontoon Mercedes” nickname given to the 220 S. The 220 S is the very first coupe ever produced by Mercedes-Benz to possess a self-supporting body which was welded to the frame floor.

The “Pontoon Mercedes” models were given a 74kW/100hp engine which was increased later to 78kW/106 hp. Its front wheel location was also enhanced to provide better riding comfort. The same thing was done with the single-joint swing axle with its low pivot point. And at an addition of 450 Marks, an automatic, hydraulic clutch called “Hydrak” is added.

The interior was also luxurious and included polished exotic wood trim, leather upholstery and an auxiliary fan which are for heating and ventilation system. The “Pontoon Mercedes” was a blend of “Modern technology and purposeful elegance”. As answer to the demands of customers, Mercedes-Benz offered a petrol injection system in the 220 SE W 128 series at an extra cost amounting to 1900 Marks from 1958. Only 2081 220 S and 220 SE coupes were produced. And today the “Pontoon” Coupes have become one of the most sought after collectors’ items.

1961 is the year when Mercedes Benz has started to attract enormous international attention. This is also the very same year when the GDR sent a construction team to build the wall that would separate the East and West Berlin. This has marked the political division which has lasted for 28 years.

Despite the political strife in Berlin Mercedes-Benz was able to launch another coupe, the 220 SEb coupe in the W 111 series which was presented at the opening ceremony for the new Museum at the plant in Stuttgart-Unterturkheim on February 24. The new coupe as expected has once again demonstrated the creativity and unerring sense of style that Mercedes vehicles are known for.

The 220 SEb is a four-seater coupe provided with plenty of room for long trips. It has adopted the engine and suspension plus the safety body from the four-door Saloon. It is powered by a six-cylinder engine that delivers 120 hp, enough for high average speeds on long journeys. The 220 SEb was the first series production car made by Mercedes Benz to feature disc brakes at the front. A padded steering wheel, three-point seat belts and new wedge-pin door locks were also added.

Then came the year 1981 which is the era of global communication, it was during this year that Mercedes Benz launched its 380 SEC Coupe and 500 SEC Coupe in the C 126 model series. With the production of these new coupes the designers and engineers of Mercedes Benz has once again turned to the S-Class as their basis. The 380 and 500 SEC were given slightly bigger dimensions.

The 380 SEC and 500 SEC coupes were also given the V8 engines which have been revised to achieve reduced fuel consumption and exhaust emissions as part of the Mercedes Benz Energy concept. The output of the 380 SEC Coupe was 150 kW/204hp while the 500 SEC Coupe delivers 170kW/231 hp. And according to a motoring magazine: “The feeling of spaciousness and visibility are quite excellent, the SEC appears to drive itself.”

The SEC coupes were also given improved camshafts with altered timing, air-bathed injection valves and electronic idling speed control. The SEC coupes also share the same safety features as those of the S-class Saloons.

One of the most interesting interior features of the SEC coupes was the electrically operated belt feeders which were designed to bring the seat belts into the filed vision on all four seats while those of the driver and the front passenger were made easily accessible. Newer types of Mercedes Coupes produced today are equipped with even more advance equipments and parts such as the Mercedes catalytic converter which helps in reducing harmful emissions.

Dwyane Thomas is a part time cook and full-time auto-enthusiast. This 31-year old Civil and Environmental graduate is a consultant at one of the engineering firms in Pennsylvania.



One cannot find more appropriate descriptions for the new Mercedes-Benz E-Class and its launch event than the words Excitement, Elegance and Exclusive. Excitement and elegance filled the NBC Tent in Global City on the 14th of May 2009 as CATS Motors, Inc., general distributor of Mercedes-Benz in the Philippines, exclusively introduced the new E-Class to more than 2000 prominent personalities to various business and diplomatic communities. As optimistic as CATS Motors is with the sales of the new E-Class, Daimler continues to show its optimism and unwavering support for its local Philippine partner with the event having been graced by the president and CEO of Daimler Southeast Asia, Mr. Wolfgang Huppenbauer and other Daimler executives. Felix Ang, President of CATS Motors, Inc. said that it is an honour to be the first country in Southeast Asia to launch the new E-Class and its twice the honour to have Mr. Huppenbauer here in the Philippines to introduce the new E-Class with us. Mercedes-Benz continues to expand its product range to meet the changing and discriminating demands of sophisticated clientele in the Philippines. E-Class variants include the E-Class Elegance, the E-Class Avantgarde and the E-Class AMG Sports Package, with price tags that range from PhP 4.98 M to PhP 5.68 M. It is perfect for astute businessmen and executives who value timeless elegant styling, uncompromising safety and unrivaled comfort. With the new E-Class, Mercedes-Benz continues to live up to


Question by John S.: Does the bullet-proof nature of the PopeMobile almost taunt a mischievious spirit to launch something at it?
Don’t get me wrong…I really like the Pope and have nothing against Catholocism. But when I see that ultra-fancy, modified Mercedes Benz with the elevated Pope chamber to put him on display but behind bullet-proof glass, it almost reminds me of the typical obnoxious rich kid from one’s neighborhood who liked to parade around his fancy brand new bike or other unusual toy or possession. And I envision the Pope almost saying, “Ha Ha Ha! I’m the Pope and you’re not! See me in my fancy PopeMobile. I have one and you don’t, and you can’t get me because I’m behind bullet-proof glass. Nya nya nya-nya nya!” as he sticks out his tongue and makes a face.

And I just think, “Man! Throw something at it! We’ll see how bullet-proof it is!”

I would never, ever do that, mind you, and the Pope has never said that. It’s just somethng that plays in the back of my head. and I’m wondering if you ever thought the same thing. Doesn’t it kind of CALL OUT to be tested, based on how it looks?

Best answer:

Answer by Beau R
Not unless you wish to risk getting shot. The Swiss Guards aren’t just for show. They are like the Secret Service for the President. By the way, the President has eight of the limos.

What do you think? Answer below!

Mercedes-benz Launched an Integrated Campaign Ad for the C-class With the Slogan “c-for Yourself” 1

Posted on February 23, 2011 by Automotive News

In the news: Mercedes-Benz— the German brand of automobiles, trucks, buses, coaches and auto parts such as the Mercedes brake dust shields — is starting a comprehensive integrated marketing campaign to promote the new Mercedes-Benz C-Class which will be made available in the market on March 31, 2007. The whole marketing campaign will use the slogan “C-for Yourself” which will be communicated through several channels to support the sales launch of the highest volume model series of Mercedes-Benz.

The main objective of the campaign is not only to promote but more of convince customers around the world of the various advantages that can be derived out from the versatile product concept behind the new Mercedes-Benz C-Class sedan which includes outstanding comfort, agility and safety and its two-distinct front-end designs.

Dr. Olaf Gottgens, Vice President Brand Communications Mercedes-Benz Passenger Cars, said, “Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new Mercedes-Benz C-Class. All communication measures for the C-Class are therefore geared toward direct contact with our customers and potential buyers. Along with our tried advertising methods, we will also be focusing strongly on various forms of direct communication for the C-Class, to be implemented at exclusive driving events. These measures will be accompanied by a C-Class Mobile marketing Special, a presentation within Second Life and Interactive films on the internet — innovative platforms that will enable us to reach existing and potential customers of our brand in a targeted manner.”

The BBDO France is the one that is tasked to develop the integrated campaign for the new Mercedes-Benz C-Class. BBDO makes sure that they have considered all aspect of the would-be market of the Mercedes C-Class which includes domestic and international markets. The new lead agency Jung von Matt is leading the campaign for Mercedes-Benz in Germany using the slogan “C-for Yourself”.

The Mercedes-Benz C-Class campaign will rev up on April 2, 2007 with the launching of its advertisements on magazines and newspapers with high circulations. And just like most of the other communication tools, the print ads will invite customers to test drive a white Mercedes-Benz C-Class Avantgarde model that is equipped with the AMG sports package. Likewise, a 30 to 40 second television commercial will be broadcasted on all public and commercial stations throughout Germany and will feature the current Formula 1 world champion race car driver Fernando Alonso who will describe the remarkable handling qualities of the new C-Class. The ending of the commercial was made rather symbolic when Alonso driver of the Vodafone McLaren Mercedes Formula 1 team hands over the keys to a new C-Class to the audience inviting them to test drive the vehicle and to see for themselves what the sedan has to offer. The gesture of handing over the keys is repeated in the rest of the campaign ads as a motivating element.

For the German market, the primary Mercedes-Benz C-class campaign will be backed up by extensive retail marketing measures, outdoor ads, radio commercials and stadium advertising during the soccer matches of the German national team.

Dwyane Thomas is a part time cook and full-time auto-enthusiast. This 31-year old Civil and Environmental graduate is a consultant at one of the engineering firms in Pennsylvania.



HP-fever in Spain’s capital. Right now Madrid is the scene of the latest version of Gran Turismo. Game maker Sony presented the fifth generation of the racing-simulation game in front of the world’s press. Head developer Kazunori Yamauchi was there in person and comes to the event in a real AMG SLS…
Video Rating: 5 / 5


Question by sheryl lyn b: Is Yahoo mail really launching a new year promotion of giving Mercedes Benz weekly?
This is part of the email they sent:

Yahoo! Mail

It’s a New Year again
This New Year, we are planning New year presents for all our loyal email account users. Yahoo! believes that there is a lot to be thankful for this New Year.
A special present
For this reason, we are presenting our loyal email account users with a chance to have a wonderful New Year. Therefore, in conjunction with Mercedes Benz Europe®, Yahoo! will be giving away three (3) 2009 model Mercedes Benz GL Class SUVs worth $ 52,400 every week till the 28th of February. How?

Here is the how… Just send an email of intent to the email address in the pane to the right, stating your name, phone number and address (Street, Zip code, City, State and Country). If you are one of our weekly winners, a notification will be sent to you within three working days.

Once again, have a pleasant New year…

Best answer:

Answer by magnumgirl
This is a scam, just spam it. Yahoo doesn’t give things like that or money away.

Give your answer to this question below!

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Mercedes-Benz Launches 2 M-Class Variants 1

Posted on February 16, 2011 by Automotive News

Mercedes Benz launched the 2010 M-Class in two variants for India. The Sport Edition of the M-Class is priced at Rs. 55 Lakhs while the Luxury Edition is priced at Rs. 60.9 lakhs Ex-showroom Delhi. “The M-Class has been a popular model series in India. The ‘Sports Edition’ and the ‘Luxury edition’ are very aggressively priced considering the loadings and features of this marque.

We are confident that customers who expect highest standards from their vehicles will find the M-Class a vehicle that exceeds their expectations- both on and off the road,” says Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.

Design: The design of the M-Class includes lighting units (front with bi-xenon headlamps), expressive front bumpers with prominent horizontal lines with fog lamps and appealing 19 inch alloy wheels. The radiator grille sub-divided by three black louvers with chrome trim, the rear tail lights with LED technology and the rear tailgate with its discreet spoiler edge and a panoramic rear windscreen are also present. The M-Class also includes PARKTRONIC, electric sliding sunroof, front memory seats, media interface and audio system with 6-CD changer.

Comfort: The 2010 M-Class has a permanent four-wheel drive and 4ETS traction systems. It also includes Downhill Speed Regulation, Acceleration skid control (ASR) and the off-road ABS system. The AIRMATIC air suspension significantly improves ride comfort, whiles the Adaptive Damping System (ADS), adjusts shock absorber response to suit driving situations. The double-wishbone front suspension makes a significant contribution to reduced road roar and tyre vibration, ensuring impressive driving dynamics with its raised aluminum wishbones. The rear axle has a four-link suspension system.

Standard-fitted 19” light-alloy wheels emphasize the sporting pedigree of the new M-Class. Safety: The M-Class (luxury & sports) is a reasonably safe car, say the Euro NCAP test results. The car comes equipped with seven airbags, belt tensioners, belt-force limiters and crash-responsive NECK-PRO head restraints, the SUV ensures its occupants an excellent standard of protection in the event of an accident. The M-Class comes with an anticipatory occupant protection system PRE-SAFE® that makes use of the valuable seconds which elapse between a critical situation being identified and a possible impact ensuing, to instigate protective measures.

Overall: The sports edition includes two packages. The interior sports package that consist of interior lighting package, sports instrument cluster, sports pedal system made of brushed stainless steel with rubber studs, Alcantra/ARTICO man made leather upholstery with contrasting top-stitching, electrically adjustable front sports seats etc. The exterior sports package comes with 19 inch 5 twin spoke light alloy wheels, rectangular tailpipes with chrome trim, aluminium-look roof rails, chromed waistline trim strip, load sill guard on the rear bumper in chrome and simulated front underguard in stainless steel. In addition to the Exterior sports package the luxury edition includes a wood/leather multifunction steering wheel, Thermotronic 3-Zone Automatic climate control, harmankardon LOGIC 7® Surround Sound® system (12 high performance speakers with 610 watts output), Anti-Theft protection package and leather seats.

Keep yourself updated for Mercedes Benz M Class, Mercedes Benz M Class Pictures and all other new cars at CarDekho.com



Leadership. Unlike any other. The Mercedes-Benz S-Class has stood for technical innovation for several decades. Research today for the automotive future of tomorrow is one of the companys guiding principles. A claim that is reflected in the launch event in Hong Kong. With an event with an extra something, Daimler inspires its customers in Hong Kong. At the launch of the new Mercedes-Benz S-Class, the company succeeds in combining tradition and innovation skilfully, without losing sight of the highlight: the presentation of the latest luxury model from Daimler. In the Hong Kong Convention & Exhibition Centre, the theme of Leadership. Unlike any other is presented unusually. In order to make the companys leadership function clear, an innovation path guides guests chronologically through the history of the S-Class. There is a great deal of interest in the event. Roughly 1200 visitors, including 150 press representatives and multipliers, experience the launch and are persuaded of the superiority of the luxury model.
Video Rating: 0 / 5


Question by carfanattic: Will the 2007 Mercedes-Benz S550 Launch Edition appreciate?

Best answer:

Answer by realdude
as a general rule, a car will lose value faster than any other investment in this world! and would not appreciate again till the next 20years after it was bought if it was well maintained. worse still is the fact that because big luxury sedans can dig deep into your pocket as per maintainance, the second-hand value is always dismal.
then you have to know that many people always wanted the car but could not afford it and so will never really buy it except as used and at impossible prices. note that luxury cars need lots of maintainance because the “next generation” gadgets of any marque feature in them first and this creates a problem for the first time user as the failures of those features affect them a lot. and the version you’re talking about is a first version. if you know about mercedes cars well you’d know that in three years they’d make the best version of a car in that same body shape.[that's after correcting the major flaws of the first version] it happened with the 123,124,126,201,210 etc. eg the best versions of the w124 were the early nineties but they started making w124′s in 1980′s! finally you’d get the best out of that car if you can use it for upwards of 10 years,that’s around the time japan and korea will catch up so it will have the best value around that time. but i believe a benz is a life time investment. my dad has an ’84 123, mom an ’88 124 me a 1990 201. you got your info.

What do you think? Answer below!



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